Think Music India, an Indian music label based in Chennai, Tamil Nadu has long been an important contributor to South Indian film music industry since 2007. Established in 2007, they specialize in South Indian film soundtracks. This blog post will examine their history as an institution as well as their impact on South Indian film music scene.
The Birth of Think Music India
Think Music India was established by Swaroop Reddy and Kiran Reddy in 2007, specialising in South Indian film soundtracks. Within its inaugural years, Think Music India sold 46 titles – such as Vel (2007) and Paiyaa (2010) soundtracks – to Sony Music for release, signalling an important step on its path towards becoming one of the leading names in South Indian film music industry.
Swaroop Reddy and Kiran Reddy had extensive experience within the entertainment industry when they founded Think Music India in 2018. Prior to divesting it to PVR multiplex chain in 2018, SPI Cinemas was South India’s leading premium cinema exhibitor and had gained valuable insight from being South India’s largest premium cinema exhibitor. These experiences played a critical role in helping shape Think Music India.
Think Music India marked more than just the launch of a new record label; its arrival marked the dawn of a new era in South Indian film music production and promotion, offering new perspectives and approaches to how music was produced and promoted. Think Music India set off an unprecedented transformational wave within South India’s film music industry through their emphasis on promoting young talent while introducing unique sounds into their repertoire, setting in motion an energetic music scene which continues to thrive today.
The Growth of Think Music India
Think Music India has seen exponential growth since its establishment in 2007. Starting off with just 46 titles that were eventually sold to Sony Music in 2010, Think’s initial success laid the groundwork for further growth and expansion of its catalog.
Think Music India has developed an extensive catalogue over time featuring iconic soundtracks for films, non-film projects and independent releases alike. Their extensive catalogue boasts iconic titles like
Think Music India has long been recognized for their efforts in discovering and cultivating young talent within the music industry, having launched more than 40 debut composers, such as Santhosh Narayanan, Ghibran and Hiphop Tamizha – just to name a few.
Believe Digital acquired Think Music in November 2021, providing Think Music with the means to expedite growth and monetization through their digital-first approach, while also providing financial backing to enhance their soundtrack acquisition strategy.
Think Music’s 11 million subscribed YouTube channel (ThinkMusicIndia) and Believe’s two channels provided artists a gateway to an audience of over 60 million YouTube subscribers – representing 25% of YouTube’s monthly active users in India.
Think Music India has quickly emerged as a top player in South Indian film music industry, known for quality and innovation. Their rapid expansion mirrors that of India’s rapidly developing online population; thus keeping their mission of nurturing new talent while providing high-quality music content alive for their audience.
South Indian Film Music Industry
Think Music India has had a tremendous influence on South Indian film music industry. Their YouTube channel boasts over 12.3 million subscribers and provides artists a platform to reach an audience of over 60 million YouTube subscribers; which accounts for 24% of monthly active users in India.
Think Music’s influence extends well beyond mere figures; it has played an essential role in very much shaping the soundtracks for many acclaimed South Indian movies such as Vel (2007), Paiyaa (2010) Enthiran (2010) 180 (2011) Cuckoo (2014) Indru Netru Naalai 2015 Papanasam 2015 among many more.
Think Music India has long been recognized for their leadership in discovering and supporting young talent within the music industry, having successfully launched over 40 debut composers such as Santhosh Narayanan, Ghibran and Hiphop Tamizha to name but three. Not only has this given birth to new talent but has also introduced exciting sounds into South Indian film music industry.
Think Music’s acquisition by Believe Digital in 2021 further solidified their position within the industry, enabling Think Music to accelerate growth and monetization by capitalizing on Believe’s digital-first approach. Think Music’s YouTube channel provided artists access to an audience of over 60 million YouTube subscribers through this acquisition.
Think Music India has not only expanded as a label but has had an extraordinary effect on South Indian film music industry. Through their dedication to new talent, an eclectic catalog and digital-first strategy they have all helped shape South Indian film music.
Think Music India stands as a testament to the evolution and growth of South Indian film music industry since 2007. From its inception in 2007 up until it was acquired by Believe Digital in 2021, Think Music India played a crucial role in contributing to industry’s development through promoting new talent and releasing popular soundtracks – shaping its future through Think Music India continues to make an impactful mark in South Indian film music industry. No matter its fate in future years – Think Music India remains an influential label within South Indian film music scene!